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This article intends to explore critical factors that affect the adoption of organic farming in emerging economies. The authors respond to the calls from policymakers, non-government organizations, business firms and scholars to improve the farmers' awareness of the negative impact of synthetic chemical pesticides, phosphorus, potassium fertilizers and mineral nitrogen used in traditional farming.

Through self-administered survey questionnaires, responses were obtained from 397 farmers (conventional) regarding organic farming adoption in Haryana (India). The survey responses were collected between October 2022 and December 2022. The authors apply the “partial least squares structural equation modeling” (PLS-SEM) to test the framed hypotheses.

The present article demonstrates six critical determinants of organic farming adoption, i.e. behavioral, cultivation, economic, governmental, marketing, and social factors. These six factors drive 71.0% (R²) variation in organic farming adoption. Governmental factors have a positive but insignificant influence on organic farming adoption. Interestingly, the impact of behavioral and cultivation factors is crucial per path coefficient values.

For the first time, the authors conducted a study on organic farming adoption in Haryana that lies in its context-specific implementation, utilization of localized knowledge and expertise, regional policy support, agricultural diversification and community participation. Future research can build upon by adding agriculture scientists to the study to respond to the cost, quality of the crop and impact of socio-economic policies as moderators/mediators on adoption decisions.

This study was conducted with the objective of conducting a primary validation of a newly developed climate strategy proactivity questionnaire (CSPQ) scale for evaluating the relationship of climate strategy proactivity displayed by Indian companies with competitive advantage which it intends to attain and sustain through sources of sustained competitive advantage.

Research design includes an exploratory factor analysis, conducted with a diverse sample of stakeholders of Indian companies, resulting into four internally consistent factors. This was followed by a confirmatory factor analysis with strong model fit estimates which confirmed the initial factor structure and resulted into a new final CSPQ scale. The scale without substituting any existing scale facilitated testing of all but criterion validity.

Findings mainly comprise the primary validation of the CSPQ scale as psychometrically strong confirming acceptability of all major fit indices.

CSPQ scale designed in the context of Indian companies is expected to make corporations and managers more aware in developing countries to help them draw an extensively enhanced scope of proactive climate strategy while making efforts to attain and sustain competitive advantage. However, the self-reported information collected through a common survey questionnaire might be affected by self-bias. Further, cross-sectional data to validate a new non-substituting scale prevented the researcher from conducting criterion validity test.

Basing the development and validation of the CSPQ scale on the data collected from diverse stakeholders of Indian companies in as diverse a country as India, the scale can demonstrate significant robustness and implicative potential. The scale, by virtue of possessing significant attributes, can add remarkable value to strategic management applicable under any major theoretical perspective. It can serve the requirements of the empirical research and competitive management practices simultaneously.

The present research focuses on improving the awareness related to soft total quality management (TQM) practices by looking from the viewpoint of strategic human resources (HR). In addition, it is intended to reflect on the resulting soft TQM-HR outcomes and determine the mediating effect between soft TQM-HR strategies and organizational effectiveness (OE).

An exploratory research methodology with an online survey technique was adopted for the study. Three hundred and three managerial-level personnel from nine large Indian manufacturing organizations participated in the research. A theoretical model is projected and verified using correlation and mediation analysis.

The results show that commitment, reduced turnover intentions and satisfaction levels of employees mediate the relationship between resources, development and retention strategies and OE. However, the retention strategy has the strongest association with the OE of the three strategies. Also, of the three HR outcomes, satisfaction was strongly associated with OE. The analysis proved that the proposed model is an acceptable fit.

Implementing HR-related TQM strategies will likely impact OE since it elicits positive HR outcomes such as commitment, reduced turnover intention and satisfaction. Recognizing human resources as a unique strategic asset will help HR managers devise adequate resourcing, development and retention strategies instrumental in executing TQM.

The present micro study is unique in scrutinizing the influence of soft TQM-HR practices on organizational effectiveness by analysing the mediating effects of commitment, reduced turnover intention and satisfaction in Indian large-scale manufacturing organizations. The study is unique since no literature deciphers the linkages between HR strategies and organizational effectiveness in the Indian manufacturing sector.

The purpose of this paper is to discuss the 3D micropolar hybrid (Ag-CuO/H₂O) nanofluid past rapid moving surface, where porous medium has been considered.

The model of problem was represented by highly partial differential equations which were deduced by using suitable approximations (boundary layer). Then, the governing model was converted into five combined ordinary differential equations applying proper similarity transformations. Therefore, the eminent iterative Runge–Kutta–Fehlberg method (RKF45) has been applied to solve the resulting equations.

Higher values of vortex viscosity, spin gradient viscosity and micro-inertia density parameters are reduced in horizontal direction, whereas opposite behaviour is noticed for vertical direction.

The work has not been done in the area of hybrid micropolar nanofluid. Hence, this article culminates to probe how to improve the thermal conduction and fluid flow in 3D boundary layer flow of micropolar mixture of nanoparticles driven by rapidly moving plate with convective boundary condition.

The purpose of this paper is to present the computational modeling of second-order two-dimensional nonlinear hyperbolic equations by using cosine expansion-based differential quadrature method (CDQM).

The CDQM reduced the equations into a system of second-order differential equations. The obtained system is solved by RK4 method by converting into a system of first ordinary differential equations.

The computed numerical results are compared with the results presented by other workers (Mohanty et al., 1996; Mohanty, 2004) and it is found that the present numerical technique gives better results than the others. Second, the proposed algorithm gives good accuracy by using very less grid point and less computation cost as comparison to other numerical methods such as finite difference methods, finite elements methods, etc.

The author extends CDQM proposed in (Korkmaz and Dağ, 2009b) for two-dimensional nonlinear hyperbolic partial differential equations. This work is new for two-dimensional nonlinear hyperbolic partial differential equations.

Marketing Management and Economics.

Management courses (MBA level), Courses on Tourism

When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, “the Wonder Pedicabs”, provides leisure rickshaw rides through the Old Delhi lanes. This teaching case focuses on various managerial dimensions of the operations of WII. The case can be used in courses on Marketing as well as Economics. The case discusses the macro and micro environmental forces operating on WII. It deliberates on the economics of various tours offered by WII. It also educates the participants about the process of decision-making that goes into the selection of a tour operator and a tourism product. Hence, it appreciates the significance of need recognition, search for information, evaluation of alternatives and purchase decision as pillars in the process of decision-making process. The case also attempts to educate the participants about the Indian Tourism Sector.

Comprehend what constitutes a tourism product and types of tourism. Understand consumer decision-making for a tourism product. Highlight the importance of the tourism sector in the Indian economy. Discuss economic concepts pertaining to cost and volume, enabling managerial decision-making.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 12: Tourism and Hospitality.